The terms. Joe kept them short.

Editorial independence

Suggestions on this site are just that. Editors decide what, if anything, goes in their articles. Nothing here is an offer to buy a link or an editorial outcome.

The coffee thank-you

• Available only to people Joe personally invited, via the link in their invitation, once per invitation.
• It does not depend on publishing, linking, responding, or responding positively.
• Recipients are responsible for checking their organization’s gift policy and should decline if gifts aren’t permitted.
• Gifts are subject to availability and budget, may be withdrawn before they’re issued, and have no cash value beyond what the reward provider states.

Disclosures

Where any compensation or material relationship would require it, placements must be disclosed and marked with appropriate link attributes (such as rel="sponsored"). We don’t ask anyone to disguise a paid placement as editorial.

Joe

Joe is a fictional character. Any resemblance to real SEO professionals is, frankly, inevitable.

Contact

See the contact page.